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Senior Content Writer (B2B)

Full Time
24 days ago

About Us

Join an established, scaling and award-winning team at Trulioo (Truly-you)! Recognized as a “CNBC Disruptor 50 Company”, “Technology Pioneers” by the World Economic Forum, “Emerging Company of the Year” by the BC Tech Association, and KNOW Identity’s “Industry Leader of the Year!” Hear from the Trulioo Marketing team about advancing your career by clicking here!

We are a Silicon Valley-funded tech company solving the problems of trust and safety online. To realize that goal we’ve built the world’s leading identity verification platform, enabling instant verification of 5 billion people and 330 million businesses in more than 100 countries through a single API. Hundreds of businesses worldwide depend on Trulioo GlobalGateway to help streamline and scale their customer onboarding, fraud prevention, and compliance operations across the world. With offices in Vancouver, San Francisco, and Dublin, we’ve fostered a world-class team committed to building trust online. Our competitive advantage is, and always will be, our people.

Position Summary

Reporting to the Content Marketing Manager, the Senior Content Writer (B2B) is responsible for crafting clear, concise and compelling content that inspires readers to take desired actions. 
We’re looking for a crafty and adaptable wordsmith who can write a wide variety of short- and long-form content. You’re just as comfortable crafting engaging email headlines that demand to be opened, as you are working with internal product specialists to develop and refine web page copy to support a product launch. You love the challenge of taking complex information and translating it into informative and compelling thought-leadership content that drives awareness and interest in Trulioo. If you’re a masterful writer who can write with empathy, we want to hear from you.
You’ll be working alongside a dynamic team of talented and collaborative marketers who thrive in a fast-paced environment with a high level of autonomy. The team leverages industry knowledge and data-driven insights to apply impactful B2B marketing strategies and tactics that support the company’s mission and business objectives.

Primary Duties and Responsibilities

  • Refine and articulate distinct and compelling messaging, differentiation and positioning for our solutions
  • Develop taglines, headlines and other short-form copy that communicates product value to decision-makers, influencers and target markets
  • Write engaging copy for our website, videos, landing pages, email sequences, and print and digital campaigns
  • Support the Content Marketing Manager on an as-needs basis to research, write and edit white papers, product guides, webinar content, infographics and brochures
  • Work with freelance contributors to develop and edit blogs and thought-leadership pieces
  • Develop and maintain a clear and consistent brand voice
  • Collaborate on search engine optimization (SEO) strategy and initiatives, including titles and calls-to-action for landing pages, digital and print campaigns
  • Analyze content marketing metrics and propose changes to increase engagement and conversions
  • Work closely with designers to fine-tune copy and visuals for clear, on-brand communication

Key/Technical Skills

  • Expertise in short-form copy for conversion and branding, including adapting style and content to fit the audience and purpose
  • Natural creative writing ability and experience in developing longer-form content like white papers and feature articles
  • Technical aptitude for understanding and marketing SaaS solutions
  • Natural ability to write for readability, clarity, voice, tone and branding
  • Experience with content management systems/sales enablement platforms
  • Ability to develop and follow creative briefs
  • Familiarity with the B2B sales process and customer journey
  • A team-building approach to giving and receiving constructive feedback
  • Strong copy-editing skills and attention to detail

Education and Experience

  • Minimum of 4 years of experience writing for B2B audiences
  • Minimum of 6 years of professional writing experience in an agency or in-house
  • Bachelor’s degree in English, Journalism or related field

Working at Trulioo

A great place to work! Trulioo offers a fast-paced, dynamic, inclusive work environment where all employees have an impact. You will be challenged to achieve, develop, and grow as part of a hyper-growth company.

We offer you the opportunity to make a difference and create a better world by revolutionizing how technology, trust, and identity intersect online. We are on a mission to make sure no one is left behind and everyone has the opportunity to participate fully in the modern digital economy. In order to do this well, diversity and inclusion have always been fundamental to our mission, our culture and our life. Trulioo is proud to be an equal opportunity employer and our commitment to inclusion across race, gender, age, religion, identity and experience connects us with the customers and communities we serve, attracting top talent and passionate changemakers across the globe. Our mission matters – for billions of people everywhere. At Trulioo, we truly believe “everyone is someone” and we invite you to join our mission and celebrate the positive change we are making in the world.

Trulioo offers competitive compensation and extended benefits package including dental, vacation and learning opportunities and programs. We value our employees and have created a flexible and friendly work environment where everyone can succeed and grow with the company! We are team-driven, collaborative, and accountable to one another.

Trulioo is a growing company and while we thank everyone in advance for considering us, only those who are being considered will be contacted. We collect your full name, email address, phone number, and home address for the purpose of reviewing your application and establishing a possible employment relationship with you. 

How to apply

Please submit your resume and three relevant writing samples. Please note, applications that do not include these items will not be considered

Sales and Marketing